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Turning technology concepts into profitable businesses
Below are links to online live recordings of a workshop on Systematic Value Creation. This workshop is about the process of turning technology concepts into profitable businesses.


A. Applied Entrepreneuring; Ingredients of the Business Concept.
View Part A: audio + slides (28 mins)
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B. Common (Avoidable) Startup Errors.
View Part B: audio + slides (24 mins)
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C. Value Creation Framework.
View Part C: audio + slides (18 mins)
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About the workshop In this workshop, Richard Caro discusses a structured approach to Value Creation; Common Startup Errors; the Ingredients of a Successful Business Concept; and other aspects of “Applied Entrepreneuring”.

The workshop was recorded in Mexico City in 2006 in front of an audience of local entrepreneurs, academics and policy makers, as part of the launch of a national Life Sciences Innovation Competition, organized by an industry/government consortium led by Merck Sharpe and Dohme.

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